Get the most out of Google My Business: Increase visibility, credibility and traffic to your website

Having a strong presence on Google is crucial for companies that want to be visible online. An important part of this is having an updated and complete Google My Business profile. This is a free service from Google that allows businesses to present themselves on the search results page and Google Maps. A Google My Business profile can bring a host of benefits to your business, including increased visibility, credibility, and traffic to your website.

One of the biggest benefits of having a Google My Business profile is that it can increase your visibility on the Google search results page. When someone searches for a business on Google, a “Google My Business” box often appears to the right of the search results. This gives potential customers quick access to your company's information, such as opening hours, address, reviews and more. By having an updated and complete profile, you can increase the chances of your profile appearing on the first page of search results.

Another advantage of Google My Business is that it can increase your credibility online. When customers search for companies online, they are more likely to trust companies with a well-developed Google My Business profile. By presenting your company's information in a clear and accurate way, you can build trust with potential customers and increase the chances of them choosing to do business with you.

But one of the biggest benefits of a Google My Business profile is that it can increase traffic to your website. By including links to your website in your profile, you can attract potential customers to visit your website directly from the search results page. If your website is well designed and optimized for search engines, this can increase the chances of customers staying longer on your website and increase their engagement with your business.

So if you want to have a strong online presence and increase visibility, credibility and traffic to your website, you should consider having a well-developed Google My Business profile. It can be an effective and cost-effective strategy to reach new customers and increase business opportunities for your business.

Now that you know a little more about why Google My Business is important to your business and website, here are 5 concrete, simple tips to get your business profile up to speed.

1. Fill in information: Make sure you've filled in at least most of the fields on your Google My Business profile. It includes your company's name, address, phone number, opening hours, and a description of your products or services. Feel free to include relevant keywords for your website and business in the description to boost your SEO. First, do a keyword analysis. If you want to know more about SEO, you can read our SEO articles here.
2. Upload high quality images: Add photos to your company profile that showcase your business and what you offer. Make sure the images are of high quality and give an accurate picture of your business. Bonus is the inclusion of geo-tags in the profile pictures, which among other things leads to increased visibility when the images will be displayed on Google Maps near the address of your company, as well as improved SEO.
3. Ask for reviews: Having reviews on your Google My Business profile can help you increase your credibility and attract more customers. Ask your satisfied customers to leave a review on your profile.
4. Update your profile regularly: Make sure you keep your Google My Business profile up to date with current business hours, offers or other relevant updates.
5. Respond to customer questions and reviews: It's important that you answer customer questions and reviews on your Google My Business profile. It shows that you care about your customers and can help you build a loyal customer base.

Contact Us if you want expert help setting up your Google My Business profile, or read more about our services here.