Vi har sammanställt en lista med 10 tips för att skapa en professionell hemsida.

For a website to be classified as professional, it takes more than just a good design. A strong digital brand is extremely important in today's society and a professional website is a very important factor for your business to be perceived as serious and found by new visitors.
There is a lot to consider in the creation of a good website but to help you along the way, we list 10 key points below.

1. Have a clear goal

‍Before you start designing your website, it is important that you have a goal for what you want visitors to do on your website. Do you want to sell products, collect email addresses, or just inform your visitors about your business? Once you've identified a goal, you can design your website in a way that leads visitors toward your goal.

2. Use a clean and professional layout

It is important that your website looks clean and professional. It should be easy to navigate and the layout should not be cluttered. Do not use too many colors or fonts and make sure the text is easy to read on all devices.

3. Use high quality images

Images are an important part of a website so make sure they are of high quality and fit into your design. Do not use images that are blurry or too small. High-resolution images can affect the loading speed of your website, especially on mobile devices, so it may be a good idea to convert the images to efficient file formats such as WebP, a file format tailored for websites.
One tip for creating really good looking images, free of charge, is by using AI tools. You can read more about it here.

4th. Create easy navigation

Your visitors should be able to easily find the information they are looking for on your website. Therefore, make sure that your navigation is simple and clear. Use a menu that is easy to understand and place it clearly on the homepage.

5. Use clear headings and subheadings‍

Headings and subheadings help visitors understand what your website is about. Make sure that the headings and subheadings are clear and easy to read and that they provide a good overview of the content on your website.
Modern humans are exposed to an immense amount of information every day and are therefore experts at sifting information. You have a number of seconds to entice a visitor to read more about your website, so clarity is hugely important. If you let the visitor guess what your website is about, the probability that they will leave the website.
Clear headings also help Google understand what your website is about, which can improve website SEO.

6. Use clear CTA buttons

A call-to-action (CTA) button is a button that prompts visitors to perform a specific action, such as purchasing a product or signing up for a newsletter. Make sure your CTA buttons are clear and placed in strategically selected locations on your website.

7. Use responsive design

Today we use many different types of devices to surf the web, with mobiles making up the majority of traffic on the web. It is therefore important that your website has a responsive design, which means that it automatically adapts to the screen that the visitor is viewing - whether the screen is large and wide, a normal laptop or different mobile phones.
We have written a whole article about responsive design, which you can read here.‍

8. Good Search Engine Optimization (SEO)‍

SEO is important for your website to appear high in search results on Google and other search engines. First, do a keyword analysis - which searches on Google bring relevant traffic to you? Try to identify keywords that are both relevant to your business, but also where the competition is not sky-high. It takes time to get up to the front page on Google and the websites that rank highest on the most obvious keywords for your industry have been working on it for a very long time.
Once you've done your keyword analysis and identified a strategy - make sure to use the keywords neatly on your website and write good meta descriptions. Links from other established websites are worth gold and give Google the impression that your website is to be trusted. What is important for Google is to provide good responses to their customers' searches - therefore, make sure that you have high-quality content on your website. Google will notice if your visitors only visit your website for a short period of time without getting an answer to their query, which will have a negative impact on your SEO.
SEO is a complex topic where search engine algorithms use hundreds of parameters to determine what search results come up on a search. You can read more about best practices in search engine optimization here.‍

9. Update regularly

A website that is not updated regularly can look uninteresting, both in the eyes of the visitor and Google. Make sure you update your website regularly with new content and that you remove old content that is no longer relevant.
If you delete old content - also be sure to remove all internal links to this content. Broken links are bad for both user experience and SEO.

10. Test and Optimize

It is important that you regularly test your website and optimize it to get the best possible results. Use tools like Google Analytics to see how visitors behave on your website, and then make changes to improve the visitor experience.

By following these 10 tips, you will have a good foundation for a professional website that will help you build a strong digital brand so you can reach more potential customers. Keep in mind that it is a process that takes time and dedication, but with the right attitude and knowledge, you can build a website that really stands out.

Does it feel overwhelming? Read about how we can help you here.